Jewellery, a classic luxury also on the Costa del Sol
· 5 min. read
Defining which items are considered ‘luxury goods’ is complex because it covers sectors as wide-ranging as fashion and accessories, perfumery and cosmetics, automobiles, art, and high-end properties, among others. But jewellery is undoubtedly a classic in terms of exclusivity, and one that is all the rage.
Louis Vuitton snatches top cinematic gems
In the most prestigious rankings of high-end products in general, Porsche appears as the most valuable brand in the world. When we focus on the jewellery-fashion-accessories sector, however, the winner is Louis Vuitton.
LVMH (Louis Vuitton Moet Hennessy) usually competes for the top spot on the podium with Gucci. Of course, it is accompanied on the list by the most glamorous and powerful multi-product firms such as Chanel and Hermés. In the case of jewellery, we see classics like Rolex, Tiffany&Co and the Chinese jewellery firm Lao Feng Xiang in the prime selection.
The Louis Vuitton conglomerate is known worldwide for a wide range of articles, but its leather bags are particularly famous. When it comes to defining the firm’s jewellery collections, they combine modern designs with meticulous craftsmanship.
One of the latest publicity campaigns for women’s jewellery is headed by beautiful young Hispano-Cuban actress Ana de Armas. This celebrity is often in the news after her outstanding role in the film ‘Blonde’ which earned her a nomination for a Hollywood Oscar.
Of course, all the brands mentioned here can be purchased on the Costa del Sol, Let’s not forget that Marbella is the second place in Spain after Madrid where the most luxury items are sold each year. To find them at the best price, you can always see our post about luxury sales in Marbella.
Why do people buy jewellery, watches and other luxury goods?
The global luxury goods industry has evolved through ups and downs, but is currently on the rise. These products are aimed at discerning customers who want to satisfy an almost age-old human desire: to have a highly special, unique and status-defining object.
At the same time, beauty and design play a key role in luxury products. As well as the quality of the materials, the way they are manufactured, the history that accompanies the brand, the guarantees they offer, the limitations of access to the product and, of course, the price.
A priori everyday objects, such as shoes, watches or cars, become symbolically luxurious because of their value for money and because their worth is consensual. Other more ornamental elements, such as jewellery, have always been an element of distinction, as can be seen in many cultures, even in the most primitive ones.
Luxury jewellery on Costa del Sol
If one of the strategic elements when it comes to selling a luxury product is the point of sale, Tous has a shop right on arrival at Malaga International Airport. This means that jewellery lovers can purchase a prestigious Spanish item at the airport itself, as soon as they arrive.
The Tous firm is also in the Deloitte ranking of the most important companies in the luxury sector. It is considered one the most consolidated jewellery companies in Spain, with a long family history behind it. Tous has been in business for over a hundred years and as it has evolved it has modernised, creating ever more daring and creative pieces. Who doesn’t know its teddy bear, for example?
The jewellery shop of reference in Marbella is Gómez&Molina. It has two boutiques in the town, one in the centre and the other in Puerto Banús, which attract a varied multicultural clientele.
In addition to working with jewellery and watches, they have the advantage of multi-branding and decades of experience in the sector. It is currently in the hands of two of the founders’ children, Marina and Miguel, who are totally dedicated to the business. They are committed to maintaining an international presence at the most prestigious jewellery fairs and to offering exquisite service as an unmistakable hallmark of the company.
Anything from this firm is guaranteed, is durable and can be amortised over time. Ruz Joyeros is another of the classic jewellery families on the Costa del Sol. There is a pawnshop and a buying and selling section which is very successful among younger consumers, especially in the watch section.
Gem-like properties
Christie´s lleva más de dos siglos trabajando con delicadas piezas de arte y objetos personales de valor. Las joyas son una parte del volumen de productos que se subastan frecuentemente en sus instalaciones. En la sección de Christie´s International Real Estate los elementos de lujo con los que se trabaja son villas, mansiones y apartamentos top por todo el mundo.
Christie’s has been dealing in delicate pieces of art and valuable personal items for over two centuries. Jewellery makes up a large proportion of the items that are frequently auctioned at its premises. In Christie’s International Real Estate section, luxury items include villas, mansions, and top apartments all over the world.
For the most beautiful and exclusive real estate gems in and around Marbella, Costa del Sol Christie’s International Real Estate is at your disposal.